Small businesses definitely do not have much budget for marketing, promotion, and advertising. Luckily, there are affordable solutions where a business can reach more consumers like search engine optimization. SEO services would be very helpful to small businesses that operate mainly online. Here are some facts to prove the importance of small business SEO services.
Small Business SEO Can Help You Reach Billions of Internet Users
The internet has proved to be a nice tool that can make the search for products and services much easier. Consumers know this and billions of consumers worldwide go to search engines like Google, Yahoo, and MSN for any product or service that they need. The affordable small business SEO services can help you be found by these consumers by helping your website get a spot in search results.
Getting a Spot Is Not Enough – SEO for a Higher Ranking
However, getting a spot in Google and Yahoo is not enough. This is due to the fact that 90% of users do not click the “next” tab and visit only the websites listed on the first page.
There are 10 websites that can be organically listed on the first page of search engines especially Google. You will notice that aside from the 10 search results, there are additional websites on the top and right-hand side of the page. These are the ones that have paid to get on the first page of the results through Pay Per Click.
Just Appearing in the First Page is Also Not Enough
While 90% of internet users do not go to the next pages of search results, a large part of the 10% does not go to the bottom of the first page. This means that websites from the 5th to 10th spot do not get as many clicks as the first four websites. Statistics show that the website on the first spot of the search result’s page gets 42.1% of clicks. The other nine websites get to share the remaining 57.9 with the latter 6 websites getting less than 5% clicks. The third and fourth website gets 6% to 8% of clicks. The difference is great and SEO services can help you reach the top spot on search results for keywords that are related to your small business.
SEO vs. Paid Advertisement on Search Engines
The paid advertisements are placed above the top 10 websites so why not just use the Pay Per Click service instead of paying for small business SEO? Ironically, paid advertisements get around 3% clicks. This is very close to the number of clicks that a 9th or 10th website on the first page gets. One of the reasons for this is that they are labeled as paid advertisements and consumers know this, so small business SEO is better than paying the search engines.